Party identity

Almost half of people do not match the party they say they support

Where people land when their answers and their party label disagree, and what that has to do with how easily wording moves them.

Published 23 September 2026 · Figures updated 7 November 2026

At the end of every country test we ask one optional question: which party do you feel closest to? Separately, the test works out which party your answers actually sit nearest to. Of the 17,989 people who answered that question for a party the test scores, 33% landed closest to a different party from the one they named.

Matched a different party33%5,850 of 17,989 people
Better than chance by2.7×chance would be about 25%
Extra framing bias when mismatched+4.0points on a 0 to 100 scale

That sounds like a verdict on voters, and it mostly isn't. Party identity is built from far more than policy: family habit, a leader you trust, a local candidate, a sense of who a party is for, and the plain arithmetic of which party can actually win where you live. The test only measures one of those things, agreement on policy. What the gap shows is how often those other reasons outweigh it.

Measured against chance

The raw match rate is not a fair way to compare countries, because matching is harder when there are more parties to choose from. A test with 5 parties gives a random answer a one in 5 chance of landing on yours. So the chart below shows each country's match rate against the rate you would get by picking a party at random.

Share who matched the party they named, by countryBars show the match rate with a 95% interval. The tick shows what random picking would produce.
Matched own party95% intervalExpected by chance
Show the data
CountryPeopleMatched own partyParties scoredChanceTimes chance
Taiwan9,80386.7%333.3%2.6×
Finland1,87051.8%812.5%4.1×
United States2,02349.8%520.0%2.5×
Germany36743.6%812.5%3.5×
Canada41243.4%616.7%2.6×
Spain45742.9%616.7%2.6×
Australia56938.5%520.0%1.9×
United Kingdom1,02036.6%714.3%2.6×
Italy35534.1%714.3%2.4×
New Zealand17333.5%714.3%2.3×
Austria23732.5%812.5%2.6×

Every country clears the chance line comfortably, which is the first thing worth saying: people are not guessing. Finland stands out at 4.1 times chance. Australia is lowest at 1.9 times. Finland is the largest group in our data by some distance, which is why the key result below is also checked without it.

Where people land instead

Splitting by the party people named shows that the gap is not spread evenly. Some groups answer almost exactly like their party. Democratic Progressive Party (DPP) identifiers in Taiwan matched their party 97% of the time. At the other end, only 12% of people who named Green Party in New Zealand matched it.

Share who matched the party they named, by partyGroups of at least 50 people. Bars show the match rate with a 95% interval.
Show the data
Party namedCountryPeopleMatched itMost common alternativeShare on alternative
Democratic Progressive Party (DPP)Taiwan6,90197%Taiwan People's Party (TPP)3%
Taiwan People's Party (TPP)Taiwan1,61094%Democratic Progressive Party (DPP)4%
Finns PartyFinland70084%Christian Democrats8%
RepublicanUnited States47981%Independent10%
AfDGermany5680%BSW5%
Reform UKUnited Kingdom11068%Restore Britain11%
DemocratUnited States62468%Green18%
PPSpain9561%Independent15%
LiberalCanada12857%NDP15%
Social DemocratsFinland20456%Green League19%
NDPCanada10350%Liberal29%
GreensGermany5848%Independent16%
Left PartyGermany6946%SPD26%
PSOESpain7544%Sumar25%
SumarSpain5342%PSOE36%
VoxSpain14141%PP50%
ConservativeUnited Kingdom14539%Reform UK35%
GreensAustralia17339%Teal Independents43%
Liberal DemocratsUnited Kingdom14139%Labour20%
Green LeagueFinland16339%Social Democrats43%
Five Star Movement (M5S)Italy5038%Green-Left Alliance (AVS)28%
Brothers of Italy (FdI)Italy9838%League (Lega)38%
Green PartyUnited Kingdom18336%SNP38%
National CoalitionFinland39234%Finns Party32%
LiberalAustralia12133%Nationals52%
LaborAustralia19832%Teal Independents37%
ConservativeCanada13530%PPC48%
IndependentGermany5929%AfD22%
LabourUnited Kingdom24429%Liberal Democrats27%
LibertarianUnited States18728%Republican26%
IndependentSpain7527%Vox16%
IndependentAustria5726%FPÖ35%
Kuomintang (KMT)Taiwan1,29224%Taiwan People's Party (TPP)71%
IndependentItaly8723%Five Star Movement (M5S)22%
Restore BritainUnited Kingdom16420%Reform UK66%
IndependentUnited States68418%Democrat32%
Left AllianceFinland23316%Green League39%
Centre PartyFinland13314%Finns Party35%
Green PartyNew Zealand5712%Labour67%

In 14 of the 39 groups, more people matched a different party than the one they named:

Look at where people go when they leave, and a pattern appears. For each group, the most common alternative is a neighbour: a party on the same side of the spectrum, usually one competing for the same voters. In none of these groups is it a party from the opposite side. People drift to the party next door, which suggests the label they chose is close to right, just not exact.

The most consistent groups in our data are Democratic Progressive Party (DPP), Taiwan People's Party (TPP) and Finns Party. The least consistent are Green Party, Centre Party and Left Alliance. One plausible reading is distance. A party whose platform sits well away from its nearest rival is easy for the test to tell apart, so its supporters' answers rarely land in between. A party that shares much of its platform with a neighbour leaves far less room for error, and small differences in how someone answers a handful of questions can tip them across.

The mismatch goes with being easier to sway

Every CoreOpinion test asks key positions twice, once framed sympathetically and once critically, and measures how far your answer moves between the two. That movement is your framing bias score, on a 0 to 100 scale.

People whose answers matched their party scored 19.9 on average. People who landed on a different party scored 24.0. That gap of 4.0 points has a 95% interval of 3.6 to 4.5, so it is very unlikely to be a fluke of the sample.

Because Finland makes up so much of the data, we checked the same comparison without it. The gap does not shrink, it grows: 19.8 against 24.0, a difference of 4.3 points (95% interval 3.8 to 4.8, 16,119 people).

Average framing bias, matched against mismatchedBy country. Higher means answers moved more when the wording changed.
Matched own partyMatched a different party
Taiwan
Finland
United States
Germany
Canada
Spain
Australia
United Kingdom
Italy
New Zealand
Austria
Show the data
CountryMatched own partyMatched a different partyDifference
Taiwan19.223.5+4.3
Finland22.323.6+1.4
United States19.623.1+3.5
Germany23.124.6+1.4
Canada22.023.8+1.8
Spain24.126.8+2.7
Australia21.925.4+3.5
United Kingdom20.422.8+2.3
Italy21.421.8+0.3
New Zealand19.417.8-1.6
Austria28.929.4+0.5

The gap shows up in 10 of the 11 countries large enough to report, but not in New Zealand, where the two groups score about the same. We would rather show that than smooth it over: country samples here are small, and a pattern that holds in most places but not all is a pattern to keep testing, not a law.

We cannot say which way the relationship runs. It could be that people who are more responsive to wording are also less settled in their views, so their answers wander further from the label they chose. It could equally be that people who hold a party label loosely answer each question more on its own terms, and so respond more to how it is phrased. What the data does say is that the two travel together.

What this does and does not tell you

It does not mean people are voting wrongly. Choosing a party because of its leader, its record in government, or its chance of beating a party you dislike more are all perfectly reasonable, and none of them show up in a policy questionnaire. It also does not measure how people vote: the question asks which party someone feels closest to, not how they voted.

What it does suggest is that if you care about policy most, your party label is worth checking now and then. More than half of the people in this data would find the closest match on the issues is a party they did not name.

Want to see where you land? Take the test or pick your country from the menu above.

About these figures

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